Creative Business: Beyond Campus
Hybrid track of Creative Business
In Beyond Campus you’ll team up worldwide on real projects for companies and NGOs. Live Labs are online sessions where ideas become action. Bootcamps in Utrecht bring the human spark. With coaching, a set rhythm, and a close-knit community, you’ll grow into a creative strategist—ending with a TED-style talk that proves your voice matters.
Ask Rita
Do you have any questions about the programme? Lecturer Rita will surely have the answer.
Text Rita on WhatsApp
From Utrecht to live Labs: your 10-week rhythm
Every 10 weeks kicks off with a three-day bootcamp in Utrecht, meeting your crew and teachers. Then it’s up to you where you go for two online Lab days per week, teamwork, and solo study with your AI buddy. This rhythm keeps you learning deeply and building ideas that matter.
Creative strategists shape tomorrow’s economy
The world is hiring minds that challenge old systems. Our graduates think forward, not backward—shaping brands, building media, growing communities, and launching businesses with integrity as a compass. They’re ready for roles that drive change in a shifting economy.
How to apply
Can’t wait to start? Find out which steps you need to take.
Why study Creative Business: Beyond Campus at HU?
-
You’re curious by nature
You always ask why. You’ll learn to push further, asking the questions others avoid or overlook.
-
Think critically, act ethically
You don’t just accept the easy story. You’ll learn to test claims, question hidden costs, and design answers that are creative and fair.
-
Ready to build, not just learn
You like testing ideas and will turn connections between people, business, nature, and tech into real solutions with companies.
EducationComponents.InformationTable.Header
| EducationComponents.InformationTable.Start | September |
|---|---|
| EducationComponents.InformationTable.RegistrationDeadline | Students living in the Netherlands who don't require immigration/visa services from HU: 1 May Non-EU students living outside the Netherlands who require immigration/visa services from HU: 31 May Students with an EU/EEA nationality who live outside the Netherlands; Students with a residence permit for study purposes currently enrolled at another educational institution: 1 August |
| EducationComponents.InformationTable.LocationTitle | Heidelberglaan 15 Utrecht , Online |
| EducationComponents.InformationTable.PracticalInformation | |
| EducationComponents.InformationTable.ScholarShips | |
| EducationComponents.InformationTable.CrohoName | B Creative Business |
| EducationComponents.InformationTable.CrohoCode | 35516 |
About the Programme
Two fixed days a week you’re fully booked with 8+ hours of Labs, teamwork, and live sessions. No shifts, no distractions. The rest of the study hours are mandatory too, but you plan them yourself: deep work with your AI buddy, from anywhere in the world. Every 10 weeks we gather in Utrecht for a 3-day bootcamp. Yes, that’s mandatory too.
Bootcamps
Four times a year we meet in Utrecht for three days. Days are packed with projects and teamwork; evenings turn into dinners, hangouts, and late-night talks. Some may share an Airbnb or hostel: cooking together, laughing together, growing into a real community. Bootcamps are the warm, social heartbeat that balances your online weeks.
Live Labs
Two mornings per week you join a 3-hour Lab, immediately followed by teamwork. Expect 8+ hours of full focus those days. Fixed hours, fixed rhythm. No distractions, just learning and building with your team.
Teamwork
Teamwork is part of the Labs. It’s structured, online, and mandatory. You know your role, you show up, and you deliver. Just like in real jobs, your contribution matters. Your “declarability” —what you can actually prove you’ve done—depends on it.
Solo work
The rest of the week is for deep solo work. You dive into theory, explore ideas, and test them with your AI study buddy. The more curious and prepared you are alone, the more value you bring to your team.
Each block ends with a final assessment, based on your team projects and your own reflection. Assessments focus on what you add during Live Labs, what you create and how you grow, not what you can memorize. Expect presentations, campaigns, prototypes, reports, or strategy decks that mirror how the industry works.
Attendance isn’t optional. You may miss one bootcamp per year—to be made up later—and only a very limited number of Labs. There are no exceptions. The fixed rhythm and presence rules make Beyond Campus doable alongside travel, jobs, or other passions.
