Creative Business
State-of-the-art degree programme Creative Business (CB) prepares you for a career in the global creative business. It focuses on the latest trends shaping businesses and societies and empowers you to design sustainable solutions for the global economy. You work with an international group of students and tutors. You use and apply professional practice’s tools and methodologies to become the strategic creative for a sustainable world.
During your time with us, you will build on your professional profile and personal brand by creating your own learning paths that match your interests and needs. CB has a global focus – from day one you work in cross-cultural international teams, and on cross-border projects in various fields: Marketing, Branding, Creativity, Humanities, Media and Business Innovation. Your fellow students and our teaching staff come from all over the world, and you will spend at least one semester working or studying abroad. You develop into a strategic creative professional with an entrepreneurial mindset, ready for an (international) career in creative business.
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| EducationComponents.InformationTable.Start | September |
|---|---|
| EducationComponents.InformationTable.RegistrationDeadline | Students living in the Netherlands who don't require immigration/visa services from HU: 1 May Non-EU students living outside the Netherlands who require immigration/visa services from HU: 31 May Students with an EU/EEA nationality who live outside the Netherlands; Students with a residence permit for study purposes currently enrolled at another educational institution: 1 August |
| EducationComponents.InformationTable.LocationTitle | Heidelberglaan 15 Utrecht |
| EducationComponents.InformationTable.PracticalInformation | |
| EducationComponents.InformationTable.ScholarShips | |
| EducationComponents.InformationTable.CrohoName | B Creative Business |
| EducationComponents.InformationTable.CrohoCode | 35516 |
A state of the art programme
You will develop a solid foundation in marketing, media, culture and business theory. During the programme, you'll work with other students and tutors on real-life global cases, learning skills to come up with innovative solutions for creative industries. Moreover, you’ll build your personal brand.
A strategic creative for a sustainable world
After graduating, you’ll be a flexible and creative professional with an entrepreneurial mindset, focussed on sustainability. You will be ready for an (international) career in creative strategy, branding, marketing, business and media. For example, as a customer experience manager, creative or (social) media strategist. Another option: start your own business.
Open days
Attend one of our study choice events to find out if this programme is the perfect fit. Meet us online or come visit us in Utrecht!
Request information
Want an overview of this programme? In the factsheet you'll find all about the programme in one handy document.
Admission requirements Creative Business
Applying after secondary school?
If you want to start with the Creative Business degree programme, you need to have a secondary school diploma at a sufficient level and English proficiency of at least CEFR level B1. You should also have a good head for numbers.
Applying without a diploma?
Are you 21 years or older and you don't have a (sufficient) diploma? Then you'll need to take an admission test.
Does this programme suit you?
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Global teamplayer
We prepare and train you for global flexibility in a collaborative setting. From day one you work in cross-cultural international teams, on cross-border projects.
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Creative thinker
You will be prepared for international careers in corporate, medium or start-up environments.
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Analytical mindset
You learn how to manage the commercial power of creativity, think strategically and conceptually and find innovative ways to solve the challenges of today’s international creative business.
FAQ's
Are you passionate about creativity, business, and technology? Don’t you want to limit yourself to one career path? Are you interested in branding, marketing, media, entrepreneurship, and the latest tech trends? Then this programme is for you. At HU University of Applied Sciences Utrecht, you'll develop creative and strategic thinking skills while gaining hands-on experience with real clients in an international environment. It prepares you to innovate and make an impact in the global business world.
You will learn to build a diverse skill set and a wide range of competences. This will enable you to develop a powerful mindset to unlock new ways of thinking. And to be flexible and adapt to any situation and any business. You will become a creative thinker who finds new perspectives to solve problems.
Yes! Creativity isn’t just about artistic skills, it’s also about strategic thinking and problem-solving. This programme helps you develop creative and critical thinking skills through real-world projects, collaboration, and innovation. Using tools and methodologies from the professional practice, you’ll learn how to use creativity effectively in various areas: branding, marketing, advertising, media, business value offering.
- Sustainability & innovation: focus on circular business models.
- Tech-driven curriculum: learn about emerging technological trends and their impact on our society and the planet.
- International network: work with global peers and industry experts.
- Hands-on (project-based) learning: gain real-world experience through projects and internships, no exams.
- Strategic creativity: develop creative thinking that combines strategy, technology, and innovation to transform businesses, enhance branding, and create social change.
Creative Business is a broad programme. It paves the ways to various roles in any business which include, amongst others:
- Creative Strategist
- Brand Manager
- Marketer (Social Media, Content, digital marketing)
- Experience design
- System & service design
- Event managment
- PR management
- Social Media Manager
- Media Planner
- Entrepreneur
In the Netherlands, entry-level positions in marketing, branding, and media typically start at €2,500 to €3,500 per month.
