Research group Marketing & Customer Experience

A strong brand and good customer service are key to create a positive image, satisfied customers, higher recommendations intentions and long-term sales. Currently organizations discover the possibilities of digital technology to optimize the customer journey and customer experience on the one hand, and on the other hand to add meaningful and sustainable value to human and society.

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Reducing the perceived price barrier for organic food among consumers

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Proactive government - developing public services from a customer perspective

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Bots of Trust - An interdisciplinary discourse

Brand orientation as a marketing perspective for primary healthcare organizations
- Harald Pol, Eveline van der Herberg, Di-Janne Barten, Judith Tielen, Gerrita van der Veen
- Research.Lectorate: Marketing & Customer Experience
- Article
- 2023
The anatomy of a personal service the eight dimension of 'personal'
- Jeroen van Grondelle, Marlies van Steenbergen, Aletta Smits, Tijs Timmerman, Koen van Turnhout, Harald Pol
- Research.Lectorates: Digital Ethics, Human Experience & Media Design, Marketing & Customer Experience
- Lecture
- 2023
The age of digitisation: The influence of digital channels on customer experience and customer relationships
- Harald Pol, Mirjam Galetzka, Ad Pruyn
- Research.Lectorate: Marketing & Customer Experience
- Article
- 2022

The research group strives to actively contribute to the development of education in the field of marketing and customer experience. In recent years, we have contributed to the development of the bachelor’s degree programme in Commercial Economics and the master’s degree programme in Data Driven Business.