Roadmap for data-driven UX Design
Objective
In this project we are trying to get more grip on novel data-driven design techniques like data-driven persona’s and usability mining and we are trying to estimate the potential of these techniques for professional UX practice.
Results
We work towards constructing a roadmap in which we map out the potential for each data-driven technique in the upcoming years and identify barriers for adoption.
Duration
01 January 2021 - 01 August 2021
Approach
We start with an experiment comparing two data-driven techniques that are currently in use: A/B testing and biometrics. Next we project our learning from this experience to novel techniques for data-driven design.
HU researchers involved in the research
Relevance of the project
Data-driven design contains more than A/B tests. In this project we map out the scope of the field.
Collaboration with knowledge partners
Noldus information systems, Fabrique
