Research Group Human Experience & Media Design
Our research group develops tools, methods and models to optimise the user experience of digital media. We achieve this by measuring interactions between people and media in order to continuously improve this user experience. We call this the 'data feedback loop'.
Lines of research within the research group
In this line of research, we take a close look at digital platforms. The aim is to arrive at insights, products and services that are of added economic and social value.
In this line of research, we measure interactions between people and media to optimise their involvement.
In this line of research, we focus on the effect of communication between people and non-human characters such as avatars, robots and AI chatbots.
In this line of research, we develop design practices within the creative industry. We achieve this by experimenting with technology.
AI in the human loop
Professionals are increasingly being supported by AI (Artificial Intelligence). But how do professionals experience this? What kind of support strengthens their profession and what do they not want? In this project, we investigate how different roles for AI (decision maker, advisor or knowledge source) are experienced by future professionals in preventive care.
Roadmap for data-driven UX Design
In this project we are investigating which upcoming data-driven techniques are interesting for professional UX practice in the upcoming years.
- Behind the policy frontline in the Netherlands during the Corona crisis
- Grand Challenges in Ethical UX A case for Privacy Coordination
- Solution Repertoire
Students are structurally involved in our research projects, to which they provide a significant contribution. In addition, we regularly deliver guest lectures, workshops and inspirational sessions for degree programmes at the HU and elsewhere.
We work together with various partners from the creative industry, other knowledge institutions, the public sector and business services, such as:
GGD Hart voor Brabant, Media Perspectives, Dutch Game Garden, OBI4wan, the Municipality of Utrecht and U Create.