International Marketing Management

International Marketing Management (IMM)is as a specialisation of the course Commercial Economics (croho number 34402) and has grown to a full time four year study programme (240 ECTS). The course leads to the bachelor’s degree Bachelor of Commerce (B.C.)

International Marketing Management teaches you the ins and outs of doing international business in Europe, America or Asia. You carry out research to find out whether a product could be a success abroad. You study foreign markets, cultural differences and the competition. You develop market strategies, conduct negotiations, know the legal pitfalls and are well-versed in financial matters. Marketeers are creative, analytical and curious about the world around them. You are trained to work in a commercial environment where you are expected to come up with creative marketing solutions.